
Schmidts Safety Center started from the humble and hard work of founder Ralph Schmidt in 1965. In 1983 Roger Berth purchased the business from Ralph and renamed the shop Auto Safety Center. In 1995 Roger hired a high school senior Joe Valind and in 2005 Joe and his wife Jessica bought the business from Roger. Moving locations in 2012 to our current West Bend location and expanding to 2nd location in Cedarburg in 2022 and our 3rd location in 2024 on the southside of West Bend.
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